Development and execution of a communication strategy
ots of people “write” strategies. Few however are the people who actually know how to apply one in order to strategically achieve the objectives of your business. You would like to work with exactly those professionals who can, and are willing to go beyond the talk and promises. Because we understand that you face great challenges and you are looking for specific solutions. You desire your phone to ring? Your e-mail to be flooded with sales inquiries? And website visitors to easily convert into transactions or foot traffic to your stores? Sales are the only metric that matters. And we are certain we think in the same direction about this. That’s why we strive to help businesses likes yours be successful by showing them how to build and capitalize on their digital assets. We provide a detailed road map with a clear and crisp recommendations which guarantee your return of investments (ROI).Our strategy’s efforts begin with your most important asset – your website. This is your first opportunity to make a good impression and where you begin to convince and convert visitors into customers. Most companies however spend most of their efforts on driving traffic and focus too little on how the acquired visitors actually interact within your website and along the sales funnel. We do it in a different way. We concentrate on the battle for the client which happens on your website and lasts no more than 5 seconds. This is the exact time for a prospect to decide whether your brand is worth their valuable time or they should just abandon it and move to your competitors. Our aim is to comprehend how you can hold their attention and effectively communicate your messages and products to reach their minds. We utilize proven methods to understand and execute what is going to work better for your business. As an outcome, you get the perfectly conversion-optimized website which corresponds to the psychology of the offer in the three stages of the sales process (Information – Persuasion – Transaction).
By stepping on the foundation we built, we may now act with the exact winning strategy for reaching your target audiences. The strategy answers the following questions:
Which are your target audiences, their necessities and motivation?
Key messages. What and how do you communicate with each of your target group?
What marketing channels will be effective in order to reach your potential clients?
Why clients should trust your brand?
What problem does your product solve for each client?
How to psychologically influence your potential clients, so that they will say YES?
Every initiative we undertake is specific, well-argumented, measurable and accountable. Our final goal is your goal – to achieve an exponential return of your investment through raising brand awareness, achieving profitability and sustainable business for long-term success.
What tasks do we carry out:
Detailed audit of the digital presence of your company. We find out the fundamental factors contributing to your loss of prospective clients and we remove the barriers which hold back the effective accomplishment of your business goals.
Utilizing all our arsenal of professional tools to identify potential opportunities for improvements and optimization of your website. Here we include psychological analysis, brand positioning audit, setting of a Key performance indicators (KPI), visual analysis via a heatmap software, video recordings, data analysis with Google Analytics. We utilize all our arsenal of professional tools to identify potential opportunities for improvements and optimization of your website.
Conversion rate optimization (CRO). Psychology of the offer in the three stages of the sales process (Information – Persuasion – Transaction). We step on all good practices in the field and the gathered data, to prepare and execute a list of practically working techniques for achieving more sales online.
Branding. Corporate identity. Content marketing.
Developing of an altogether digital strategy with concrete steps and time schedule for achieving your sale goals.
Paid marketing initiatives, through which we can position your brand’s digital presence in the minds of the customers.
You receive a detailed report, including all important aspects of our marketing efforts. Goals, achieved results, recommendation of next steps, based on the statistically verified instead of guesswork. Our credo is in the consistency of actions which leads to better results.