Market insights and analysis. Databases of B2B opportunities
Development of a strategy for positioning your brand on the Bulgarian market
Execution of the strategy and practical digital means for position your brand
ould you like to sell your products on the Bulgarian market? Expanding your company’s business on foreign markets presents a considerable opportunity to boost sales by reaching new customer-bases. Our primary focus is to provide assistance to organizations who wish to develop and deepen the digital relationship between their brands and specifically consumers in a fast-growing economy such as Bulgaria. Through strategic thinking and quality marketing tactics, we provide an objective, professional and results-oriented one-stop solution for companies aiming at growing demand for their products and services among Bulgarian users. We deliver digital marketing solutions ranging from marketing research and penetration strategies, to execution in practice using our localized know-how and digital expertise.
What tasks do we carry out:
Market insights and analysis in accordance with your industry, including databases of B2B opportunities.
Building your brand. Developing of an altogether market entry digital strategy with concrete steps and time schedule for positioning your brand on the Bulgarian market. We answer the following questions for you:
Which are your target audiences, their necessities and motivation?
Key messages. What and how do you communicate with each target group?
What marketing channels are effective to reach your potential clients?
Why clients should trust your brand?
What problem does the product solve for each client?
How to psychologically influence potential clients, so that they will say YES?
Localization of your brand assets for the Bulgarian market– websites, social media, catalogs, brochures.
Copywriting and design of a commercial, reputative and informative content in Bulgarian (slogans, storytelling, mission, values, blog content, corporate content, unique selling propositions, product descriptions, etc).
Development and execution of digital marketing campaigns for the specifics of the Bulgarian market:
Ecommerce marketing and management of your e-store.
We offer full localization and administration of popular e-commerce platforms such as Magento, Woocommerce, Prestashop, Opencart, Virtuemart, etc. Conversion rate optimization and remarketing for abandoned carts.
Why targeting the Bulgarian market is a good opportunity
7.2 million customers.
A member of the European Union, WTO and NATO.
GDP per capita growth of 4 % annually.
GDP reached $159 billion (PPP) by the end of 2017.
Bulgaria ranks 9th among Eastern Europe and Central Asian countries on ease of doing business. Corporate income tax rate is 10%, the lowest in the European Union.
Lowest individual income taxes in Europe (10%) allowing bigger consumer spending.
Bulgaria's retail trade grows 5 % on a year-on-year basis.
Consumer's spending grows 12 % compared to 2016.
One of the fastest broadband Internet connections in the world.
Revenue from e-Commerce grew up to €700 m in 2017.
E-commerce users projected to grow to 3.4 millions by 2021.