Monetization of video content and management of copyrights
Promotion of your video content through YouTube advertising
ardly anyone would have foreseen how revolutionary the role of the video would be, when in the far away 1980s the English new-wave band The Buggles performed their signature hit “Video killed the radio star” for a first time. A visual intertwine of picture, voice and movement, video established itself as an exceptional promotional instrument. In just a few seconds a video can attract the attention of the audience and make potential clients feel and experience the products of your company more effectively than any print, outdoor or a banner advert. Utilizing video portals such as YouTube and Vimeo turned to not only be an alternative, but entirely replaced the need for TV campaign to reach a vast audience at even more accessible for the advertiser, price. Furthermore, video advertising encompasses different types of devices – desktop, tablets, mobile, while its interactivity allows for an unprecedented experience in a unique and memorable for the spectator’s way. This establishes video marketing as one of the most preferable means of digital marketing.
What tasks do we carry out:
Branding of a YouTube channel and publishing of video content. We offer managing of the content for companies, as well as music artists.
Monetization of video content. Managing of copyrights on YouTube.
Promotion of your video content through YouTube advertising. In-stream adverts (with the start of a video – skippable and non-skippable formats), In-search adverts (positioning of your video to a user’s search for specific keywords or genres), In-display adverts (recommended video on the right column of YouTube’s interface).
Reaching target audiences, segmented on the basis of specific characteristics:
Demographics – age, gender, marital status.
Placements – concrete videos or competitor’s channels.
Remarketing – list of people, who have already visited your website or a YouTube channel.
Advertising of video content on Facebook and Instagram.
Analysis of the results of our marketing efforts and constant optimization for achieving even better results.
You receive a detailed report, including all important aspects of your campaign – number of reached and engaged users, demographics, video and channels views, additional actions – comments, subscriptions, likes, shares, cost per view/click, % of users visited your website, analysis of their behavior, conversion rates.